European Union - European Regional Development Fund

Tees Valley Business Compass helps local business target growth with new loyalty scheme

A Stockton-based marketing agency is launching two new business tools with help from a grant secured with the Tees Valley Business Compass.

Pink Penguin
Thursday 2nd November, 2017

Using the Growth and Innovation Fund, the company has created a live, campaign portal system, which allows customers to track their progress in marketing and lead generation campaigns. The tool operates as an online, two-way platform between Pink Penguin and clients, who can both log in and view the campaign, target lists, resources and track activity.

The company was also able to access the fund for its new ‘VIPenguin’ Scheme, which will allow customers to accumulate points, when purchasing different services from the company or referring potential clients. The points can be banked and spent on any services that the company offers, for example 1,000 points could earn gift vouchers, cash or design and print of various marketing materials designed and printed by Pink Penguin.

Pink Penguin specialises in bespoke marketing solutions split into six channels, including lead generation, web design and graphic design. It currently employs four people at its Stockton premises.

Aware of the work Tees Valley Business Compass conducted from a previous position, David contacted the organisation to see what services his company could access. He was then put into contact with Growth Service Manager, Shak Asghar, who gave him advice on the support available. The company then secured £8,118 in Innovation funding towards their £24,600 project.

David said, “I was already aware of the level of support that Tees Valley Business Compass provided but when the company began to develop the two new web tools, I knew it was the right time to get in touch.
“Shak’s guidance and understanding of the business enabled us to access funding which will allow not one, but two of our business ideas to become a reality. Developing these programmes will allow us to expand, and strengthen our customer base, which will influence the growth of our company in the marketing field and what we have to offer.”

Shak Asghar added: “Businesses often have the necessary skills, drive and right ideas to progress their growth. What they sometimes need help with is advice to access funding to result in the best growth possible.”

“When I met with David, he had already had some second-hand experience of using our services, and was very easy to work with. He had some great ideas that would allow the company to take its customer offerings to the next level, and it’s these types of Tees Valley Businesses that can really benefit from utilising extra funding to boost the growth and productivity of the region’s economy.”

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